Name: Zimbabwe Agribusiness Perception Survey
Year: 2011
Client: Zimbabwe Agricultural Competitiveness Programme (Zim-ACP)
Country: Zimbabbwe
Background: The annual business environment perception study was designed to track and report on changes in business owners’ perceptions of Zimbabwe’s business climate. A positive perception of Zimbabwe’s business environment is expected to lead to greater levels of investment by the private sector and more wealth and job creation while poor perception of Zimbabwe’s agriculture private sector is expected to discourage investment. Zim-ACP activities under the three components are collectively expected to have a positive effect on Zimbabwe’s agro-business climate.
Objectives: The objective of the annual business environment perception study is to track and report on changes in business owners’ perceptions of Zimbabwe’s business climate
Activities: JIMAT was responsible for mapping agribusiness firms across a two dimensional focus: type of agribusiness firm and the commodity of focus. A total of 400 agribusiness firms were selected and interviewed in Harare, Bulawayo, Mutare, Gweru and Marondera. The specific responsibilities were to:

  • Familiarise with the Zim-ACP objectives and the key role and requirement for a business perception study
  • Pre-test the draft survey instruments
  • Familiarise with the finalised survey instruments
  • Carry out the identification of interviewees following criteria designed by Lead Consultant
  • Conduct interviews
  • Capture the data using an excel spreadsheet provided by Lead Consultant and
  • prepare a survey report.
Special Recognition:
Publications: